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InvestRight: Five Time-Tested Investment Principles

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Principle 1: Know what you're investing for. Principle 2: Make paying yourself a priority. Principle 3: Make tax-smart investments. Principle 4: Diversify your portfolio.  Principle 5: Choose good investments.

Know what you're investing for. Make paying yourself a priority. Make tax-smart investments. Diversify your portfolio. Choose good investments.

Our goal is to help you invest wisely.
Every day, we work with thousands of successful investors and have the opportunity to observe the strategies that help them succeed. You've probably heard these investing principles many times. The difference here is that we'll help you apply them to your life situation and use them to navigate the ups and downs of the market.

Even if you're a more advanced investor, you'll find these booklets to be useful reminders. Instead of just following the prevailing winds or letting your emotions guide your investment decisions, you can rely on these core principles to help keep you on course.

Asset allocation and diversification do not assure or guarantee better performance and cannot eliminate the risk of investment losses.

Investright #1

Investright Principle 1: Know What You're Investing For

What are you working toward?

What comes next?
How soon would you like to make that happen?

It's about the heart of the matter: Your Life.

Get answers to these questions and more by downloading InvestRight Principle #1. Content includes helping identify and prioritize various and sometimes conflicting goals, a “Portfolio Remodel” for a family trying to balance retirement, college, and a dream retail business, and the Goal Clarification worksheet. Online tools are also available.

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Download Additional Resources
Goal Clarification Worksheet (pdf)

A goal without a plan is just a wish - Antoine de Saint-Exupery

Investright #2

InvestRight Principle 2: Make Paying Yourself a Priority

The sooner you put your money to work, the more time it has to grow.

It's all about paying the most important person first: You.

Download InvestRight Principle #2 and learn about the power of paying yourself first. Help understand what the term means, read a "Portfolio Remodel" to see how one couple struggles to put money away but how a plan can help them make their goals a priority. Complete the “Start By Paying Yourself" worksheet and online tools to get going on your own plan.

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Download Additional Resources
Start By Paying Yourself Worksheet (pdf)

When it comes to money, either you control it, or it controls you.

InvestRight #3

InvestRight Principle #3: Make tax-smart investments

It's not what you earn, its what you keep that counts.

It's all about investing for yourself, not Uncle Sam.

Download InvestRight Principle #3 to learn about tax-advantaged investing. Read about retirement products, college planning, and municipal investing. The "Portfolio Remodel" outlines suggestions for one family trying to balance retirement and college savings goals. Complete the online tools to discover what type of investments may be suited for your situation.

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The avoidance of taxes is the only intellectual pursuit that carries any reward - John Maynard Keyes


InvestRight #4

InvestRight Principle 4: Diversify your portfolio

You can't predict, you can prepare.
Cover your bases.
Weather the markets.

It's all about balance.

Download InvestRight Principle #4 to learn more about diversifying an investment portfolio. Read about asset allocation, growth and value styles of investing, and the roles that stocks, bonds and cash play in a portfolio. The Asset Allocation worksheets and online tools will help you determine how your portfolio is positioned.

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Download additional resources
Asset Allocation Worksheet (pdf)

When money is not a servant, it is a master - Italian proverb

InvestRight #5

InvestRight Principle #5: Choose good investments

You don't have to spend a lot of time.

You just need to do a few things right.

It's all about choosing investments that work for you.

Download InvestRight Principle #5 to understand more about individual securities and mutual funds and what it takes to invest in each. Learn how to evaluate portfolio managers and their strategies, understand expenses and returns, and better define what you need from a financial services company. Online tools can help you search for mutual funds that may be right for you.

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Give me six hours to chop down a tree, and I will spend the first four sharpening the axe - Abraham Lincoln